NERDIST AND LUCASFILM’S COURSE OF THE FORCE
ATTRACTS EXCITING ARRAY OF PARTNERSHIPS
Qualcomm, Cinemark, and Real D
Among Brands Sponsoring Lightsaber Relay Run
SAN FRANCISCO (JUNE 3, 2013) – Course of the Force (COTF) – the Olympic-style lightsaber relay run is returning for a 2nd epic journey, beginning at the famed Skywalker Ranch, ending at San Diego’s Comic-Con and benefitting Make-A-Wish Foundation, from July 9-16. The run spans much of the California coastline with city-stops along the way, featuring “Conivals” in San Francisco, Santa Monica, Huntington Beach, Oceanside and San Diego; where fans can celebrate their love of the Saga with live entertainment, expo booths, giveaways and much more. The fete has attracted a range of notable partnerships, engaging fans in a multitude of ways whether on-site or from afar.
“We’re thrilled to welcome these incredible partnerships to this year’s Course of the Force,” said Peter Levin, CEO Nerdist Industries. “It’s a testament to the amazing fans that we’ve been able to attract such quality and diversity of sponsors who are all eager to engage with and enhance the Course of the Force experience. With the help of these partners, we’re putting together a one-of-a-kind event for Star Wars and pop culture fans everywhere, raising money for a wonderful cause and making sure our runners and participants create lasting memories.”
As a part of the collaboration between Qualcomm Incorporated and the Nerdist, the official Course of the Force mobile app, powered by technologies of Qualcomm and its subsidiaries, will provide a digital experience hub for participants and fans of the race. The app, developed by Signature Creative™ and published by Nerdist Industries, will harness the power of the smartphone, enabling fans to bridge the digital and physical worlds to create a digital sixth sense experience with timely, personalized information and experiences. In addition to viewing and sharing all content produced around Course of the Force, the app will track the relay’s progress in real time and send special messages and offers at select Conival locations. Vision functionality of the app will unlock exclusive content. Qualcomm will provide attendees with hands-on activities and demonstrations of the latest technologies at all five Conival stops. A world leader in 3G, 4G and next-generation wireless technologies, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other.
Cinemark will host three 3D Pacific Rim movie screenings in San Francisco, Los Angeles and Huntington Beach. Real D will be the 3D technology provider for all these screenings. In addition, Real D’s LA Headquarters will be the subject of an episode of “Nerdy Jobs,” a new Nerdist Industries show to celebrate nerdy occupations and the people who make it look easy to keep us connected, entertained and informed. The episode will be released prior to COTF launch to build anticipation for Course of the Force and Real D as one of its sponsors. Both Cinemark and Real D will also play a role in the 6-piece short film narrative.
In addition to helping grant wishes for Make-A-Wish children, participants of Course of the Force will run quarter-mile segments down the California coast, passing off the official Course of the Force lightsaber. Registration is now open at http://www.starwars.com/courseoftheforce. Each relay spot is $150, which includes a customized Hasbro lightsaber, exclusive Course of the Force swag bag and the experience of a lifetime. Runners are encouraged to be creative and wear their best Star Wars gear.
All Course of the Force video content will be distributed via Starwars.com at http://www.starwars.com/courseoftheforce, and hosted on the COTF YouTube channel at http://www.youtube.com/courseoftheforce. More details about the official COTF mobile application powered by Qualcomm, which launches June 10th, will be available early June.
For more information on Course of the Force, please visit http://www.starwars.com/courseoftheforce.
Website – starwars.com/courseoftheforce
Facebook – facebook.com/courseoftheforce
Twitter – @CourseOtheForce
Google + – plus.google.com/103291298159790820268
Pinterest – pinterest.com/courseotheforce/
ABOUT NERDIST INDUSTRIES
Nerdist Industries is a multi-platform creator of genre and popular culture content. Its online presence includes a website at Nerdist.com, a premium YouTube channel (youtube.com/nerdist), Nerdist News daily e-newsletters, 1.8 million Twitter followers, and a Podcast Network including the flagship Nerdist Podcast, also produced as a TV show on BBC America. Nerdist also hosts live events around the country such as The Nerdist Podcast Live! and Course of the Force, an annual lightsaber relay in partnership with Lucasfilm LTD and Octagon which leads up to San Diego Comic-Con International.
Nerdist Industries was founded in 2008 by comedian, author, podcaster and AMC’s The Talking Dead host Chris Hardwick. Hardwick serves as Founder & Chief Creative Officer and digital media entrepreneur Peter Levin serves as Chief Executive Officer. In July 2012, Legendary Entertainment, the company behind such genre films as Inception, Watchmen, 300, Man Of Steel and The Dark Knight Trilogy, acquired Nerdist Industries. Hardwick and Levin serve as Co-Presidents of Digital for Legendary, in dual roles with their Nerdist positions. Nerdist Industries is headquartered at Meltdown Comics in Hollywood, CA.
Octagon, (IPG: NYSE) is the world’s largest sponsorship consulting practice, managing and influencing some $3 billion in sponsorship-related spending annually. Octagon also is a pioneer and leader in athlete & personality representation and management. With more than 800+ employees worldwide, Octagon works with hundreds of blue-chip corporate clients and more than 800 athletes & personalities clients and manages more than 5,000 events per year. Octagon’s Events & Hospitality team operates four professional golf tournaments, a professional bass fishing tournament and numerous first-class corporate hospitality events. To learn more about Octagon, visit: http://www.octagon.com.
ABOUT LUCASFILM LTD.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production operations, Lucasfilm’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucasfilm Animation, which produces cutting-edge digital entertainment; and Lucas Licensing which manages the global merchandising activities for Lucasfilm’s entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Qualcomm is a trademark of QUALCOMM Incorporated, registered in the US and other countries. All QUALCOMM Incorporated trademarks are used with permission. Other product and brand names may be trademarks or registered trademarks of their respective owners.